Benross · Breaking 50
The challenge
Benross wanted to show everyday golfers that its clubs deliver real performance at an affordable price, and turn that proof into sales.
The connection
We partnered with Tubes' Golf Life, one of the UK's most engaged golf audiences, for a three-part YouTube series following Soccer AM's Fenners learning golf from scratch, chasing a sub-50 round over nine holes. With Benross equipment behind every step and cameos from Jimmy Bullard and Ange, we turned product into a relatable story - and on-course challenges unlocked real prizes for fans watching at home, turning a product launch into genuine fan connection.
The connection
We partnered with Tubes' Golf Life, one of the UK's most engaged golf audiences, for a three-part YouTube series following Soccer AM's Fenners learning golf from scratch, chasing a sub-50 round over nine holes. With Benross equipment behind every step and cameos from Jimmy Bullard and Ange, we turned product into a relatable story - and on-course challenges unlocked real prizes for fans watching at home, turning a product launch into genuine fan connection.
The Results
