BetMGM · Premier League Darts 2026
The challenge
Launch BetMGM's darts season, keep its social channels firing all season, and own Finals Night with a brand moment that drove product engagement.
The connection
From a single pre-season shoot we built two player-led content series - Eye of the Needle and Hit the Answer, hosted by Laura Woods - feeding BetMGM weekly, shareable episodes.
Then we took it into the real world: the Golden Giveaway, a live activation at The O2 on Finals Night where fans played for prizes up to a £10,000 solid gold dart, with app users fast-tracked through a dedicated queue. One connected season, online and offline.
The connection
From a single pre-season shoot we built two player-led content series - Eye of the Needle and Hit the Answer, hosted by Laura Woods - feeding BetMGM weekly, shareable episodes.
Then we took it into the real world: the Golden Giveaway, a live activation at The O2 on Finals Night where fans played for prizes up to a £10,000 solid gold dart, with app users fast-tracked through a dedicated queue. One connected season, online and offline.
The Results
