Original Penguin x CALM · The podcast
Honest mental health conversations in sport and entertainment.
The challenge
Turn Original Penguin's CALM partnership into something fans would genuinely engage with - not a logo on a campaign, but a platform with purpose.
The connection
We built a full podcast platform for honest mental health conversations across sport and entertainment, featuring Sir Bradley Wiggins and Romesh Ranganathan, with a sold-out limited-edition hoodie tying the content to product. Now in its fifth season.
The connection
We built a full podcast platform for honest mental health conversations across sport and entertainment, featuring Sir Bradley Wiggins and Romesh Ranganathan, with a sold-out limited-edition hoodie tying the content to product. Now in its fifth season.
The Results
1 x sold-out limited edition hoodie
Over 20 million views
2 x Olympic Champions as guests
