Sky Sports · The Bogey Broadcast
The challenge
Build excitement around the Ryder and Solheim Cups, and reach beyond core golf fans to a younger, more casual audience.
The connection
We built 'The Bogey Broadcast', a content series mixing high-stakes golf with athletes and creators. We cast talent to bridge sporting worlds - creators Seb on Golf and Mia Baker as captains, cricketers Sam Billings and Ollie Robinson and rugby's Dylan Hartley ahead of their World Cups, and Tim Sherwood and Ray Parlour for derby-week rivalry. Then we ran our trademark approach: amplifying across talent, creator and Sky channels, and turning the content and interviews into press.
The connection
We built 'The Bogey Broadcast', a content series mixing high-stakes golf with athletes and creators. We cast talent to bridge sporting worlds - creators Seb on Golf and Mia Baker as captains, cricketers Sam Billings and Ollie Robinson and rugby's Dylan Hartley ahead of their World Cups, and Tim Sherwood and Ray Parlour for derby-week rivalry. Then we ran our trademark approach: amplifying across talent, creator and Sky channels, and turning the content and interviews into press.
The Results
